This business sells vitamins, supplements and personal care products. Most of their sales are online. But they also have an attractive retail store in NJ for walk-in buyers. Additionaly, they also use a subscription service for some of their sales. Their primary products consist of the following: Major Brand Name Vitamin Supplements Probiotic Supplements Professional Doctor Created Lines Personal Care Products Various Herbs The seller acknowledges that he hasn't devoted the time to this business that it deserves because he is also involved with other family business interests. Consequently, the numerous growth opportunities that are available in the current market haven't been pursued as they should. That said, it is determined that a new owner should be able to scale up the revenue of this business to $2,000,000 and beyond in a relatively short period of time by devoting 40-50 hours a week to the business, and by giving it the attention it deserves. Therefore, the seller's objective is to turn over the operation of the business to a new owner who will continue to serve the existing customer base, while pursuing and capitalizing on the many growth opportunities that are available for the taking.