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   Excelsior Business Group LLC   -   (212) 686-5790

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Tony Torella

Excelsior Business Group LLC, an affiliate of Business Brokers Network (BBN), is a full service business brokerage firm serving mid-market enterprises.  We assist individuals and private companies with the valuation and selling of their businesses, while assisting individual, corporate and private equity group buyers in their search for the right business to invest in.  As a BBN affiliate we are able to provide local, regional and national exposure for our clients.



Selling a business without the help of a business broker, can be a complicated event…often wasting time, energy and money, without producing results.  Excelsior Business Group offers a confidential and professional approach to selling your business.  Our customized services are tailored to enhance the fair market value of your business, and our proven targeted marketing approach enables us to achieve satisfactory results often in half the industry standard time. In addition, we have an excellent infrastructure in place, enabling us to support our clients through the entire process of transferring business ownership.

Valuing your business is the first step, because proper pricing is one of the most important factors in determining whether a business will sell or not.  Our valuation service, through the industry leader RWS, uses the latest data tools and techniques, enabling the setting of a realistic and justifiable asking price.  It also provides lenders with the Fair Market Valuation needed when making a business loan determination.  A business that has obtained an RWS valuation is usually more attractive to a potential buyer than one that has not.

Excelsior Business Group is able to offer solutions to help sellers enhance the value of their business, while providing step-by-step guidance through the entire business sale transaction...from inception to closing.

We work with our clients to:

  • Gather the information required by independent third party valuators for preparation of a fair market business valuation and sale price justification report.
  • Develop a confidential business profile summary.
  • Develop a confidential memorandum for potential buyers.
  • Carefully design a detailed marketing plan for the sale of the business.
  • Locate pre-qualified business buyers.
  • Ensure that prospective buyers have signed confidentiality agreements before they are provided any information about a listed business.

Here are some important questions to ponder:

  • How do you evaluate your business objectively to ensure you receive top dollar for your  investment and avoid costly negotiating tactics?
  • How do you prepare and provide the information a prospective buyer will require?
  • How do you reach qualified buyers while minimizing your potentially damaging public exposure to customers, competitors, employees and suppliers?
  • How do you screen and pre-qualify buyers?  How do you determine their financial strength?
  • How do you effectively allocate time, effort and resources to the process of selling your company, while continuing to productively manage your ongoing business?

 If you are interested in selling your business, and don’t know the answer to any of the above questions, you could benefit from the assistance of a professional broker.  Excelsior Business Group’s  objective is to help protect your business while maximizing your profit on the sale.



Buying a business without the help of a business broker can be exhausting, as you waste time pursuing businesses that are just not saleable.  Excelsior Business Group can help cut through this waste of time and energy with our national database of business listings that have gone through our valuation and vetting processes.  Our targeted approach will give you excellent exposure to quality businesses while taking into consideration your interests, risk tolerances and income/investment expectations.  Once the right business is found we will guide you through the entire purchasing process.



The process of selling or buying a business requires the attention of a professional with knowledge regarding the complete flow of a business transfer transaction.  A qualified broker will save business owners money by helping them avoid costly mistakes, by effectively marketing the appeal of their business and by maximizing exposure to serious buyers…all with complete confidentiality.  And a qualified broker will present buyers with solid, high-quality business opportunities for their consideration.

In short, marketing and facilitating a business transfer is a full time job, requiring a professional broker !

If you would like more information regarding the selling, buying or valuing of a business, please contact us for a FREE, no-obligation, consultation.

Sell Your Business

Your business isn't just any business. It is a living monument to late-night homework and early-morning deadlines. It is an accumulation of sweat, equity and lifetime achievement.

Therefore, the decision to sell your business is one of the most important decisions of your lifetime. Turning your operation into cash is a complex matter involving a number of variables, many of them unique to your business. Additionally, you're likely to face an uncertain economy, unbridled competition, and sophisticated buyers. We provide competent and experienced professional guidance, so you will not be facing them alone.

BBN Affiliate Members professionally orchestrate hundreds of business sales annually.

With our nationwide affiliation, our affiliate member business offerings are regularly presented to numerous potential domestic and international buyers looking to relocate to your area.

Consider the Facts:

One out of five American businesses change hands each year.

The vast majority of all business sellers are first-time sellers, unprepared to meet the complexities and time demands of selling their businesses.

"Do-it-yourself" sellers typically receive considerably less than the fair market price for their businesses.

A significant number of business sales arranged by business owners without professional assistance result in transactional problems, dissatisfaction, default or in court.

Today's business buyer demands reliable financial and operational information that cannot only be confirmed, but also documented and verified. Business buyers, lenders, and their financial advisors deal with facts; not wishes, guesses, and false hope.

Excelsior Business Group LLC specializes in business sales and acquisitions of firms ranging in price from $500,000 to over $10,000,000. We have sold virtually every category of business and invite your review of our performance by contacting our office.

We are selective and are highly successful. We are fully prepared to represent those clients who have a desire to see the continuing success of their business under the guardianship of a new owner.

Fee Basis and Policies:

For the most part, fees are earned on a success basis and are normally paid at the closing. If they are not, then you will be advised in advance of what fees will be required. Our fee agreement will be fully discussed with you prior to any commitment on your part.

For more information please visit our "Selling A Business" page.

Buy Your Business

The vast majority of all business buyers are first time buyers, unprepared to meet the complexities of a business acquisition. However, whether you are considering your first acquisition or are a seasoned investor, you can look to us for assistance in every phase of the transaction. The following, therefore, summarizes the key elements of the business acquisition process as professionally conducted by our office.

Initial Meeting -
Objectives, Needs and Requirements Review:

In preparation for our initial meeting, the business buyer should complete our Buyer Response Form. After completing the form, the buyer will email us the information, or may print the confirmation page and send via fax. This information, along with our subsequent discussions relating to the buyer's personal goals and objectives, will provide an appropriate starting point to the process. A detailed search of our large listing inventory enables us to develop a selection of "target" businesses for the buyer's review.

Review of Acquisition Alternatives:

We make every effort to provide the buyer with pertinent information on a target company's:

  • financial performance
  • staffing
  • facilities
  • equipment
  • lease
  • inventory
  • customers
  • market areas served

This information is where our professional edge makes a difference in a successful acquisition. In most cases we will have tax returns, customer lists, etc. for confirmation.

When business names are disclosed, you will be required to sign a standard "Confidentiality/Disclosure" form. In most cases, this is required by the business owner. Confidentiality is a major priority for business owners/seller and BBN Affiliate Members. Discretion is part of our professional training.

For more information please visit our "Buying A Business" page.